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How Tough Times Build Perseverance with Jeff Cohen
What does it mean to be count-on-able? Jeff Cohen wrote the book on just that. It’s his way of teaching the next generation of freedom fighters how to succeed in business.
The Importance of Not Relying on Social Media With Dan Hafner
Mobile apps are all the rage nowadays. Today we’re talking to the king of mobile apps, With a wife in the medical field, Dan found himself moving about every 3 years, which made it hard to hold down a job.
Back to Business Basics
With Alvin Narsey
Retail started out as brick and mortar businesses and has recently moved heavily into e-commerce. Alvin Narsey is a retail business coach that witnessed this shift first hand.
How Camera Technology Has Changed with Emmy Wu
Video marketing and branding are great tools that every business should be using. Everyone has a story that reflects a value, a belief that potential customers can connect with.
Why Company Core Values Are So Important With Rick Girard
There’s been a hiring problem in America. Potential employees are getting more selective and employers aren’t asking the right questions.
Brent Freeman - Finding Success through Purpose
In his fifteen years as an entrepreneur, Brent has endured numerous setbacks and come to the realization that “hardships are the seedlings of joy.”
Ep 136: Marketing Strategies for Early-Stage Startups
Ep 136: Marketing Strategies for Early-Stage Startups
Startups might have big dreams and big goals…but they don’t always have a big budget. Joining us on the show this week to address this problem is Anne Laffin, CEO and founder of Fin Marketing.
Anne shares her insights on how early-stage companies can overcome the hurdle of raising awareness with limited resources. Laffin emphasizes the importance of organic strategies such as websites, social media, email marketing, and word of mouth to spread the word about a startup's existence. The conversation also touches on the common problem of mixed messaging and disorganization that primarily stems from first-time founders not used to being CEOs or running companies.
Whether you need help making a dollar stretch further, curating an authentic message for your audience, or perfecting your email marketing strategy, Anne delivers some super-helpful tips you can start today.
Episode Highlights:
The biggest challenges startups face
How to set realistic user acquisition goals
The importance of credibility
Why email marketing remains king
Organic growth vs. paid social media ads
Why you shouldn’t underestimate communicating with your audience
Favorite Quote:
“Being credible is always a thing and will never go out of fashion.”
Connect with Anne:
Website: https://www.finmarketingm.com/
Linkedin: https://www.linkedin.com/in/alaffin/
Email: anne@finmarketkingm.com
Stay Connected:
Connect with Matt and Luigi on Instagram:
@matthew.r.meehan
@luigi_rosabianca
@theLiquidLunchProject
@ShieldAdvisoryGroup
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In true LLP fashion, it’s fun, informative, and pairs well with that first-morning cup of coffee (or scotch, we don’t judge) covering the latest on tech, finance, oddities, small biz news, and more.
