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Marketing Strategies for Early-Stage Startups

Ep 136: Marketing Strategies for Early-Stage Startups

December 18, 20231 min read

Ep 136: Marketing Strategies for Early-Stage Startups


Startups might have big dreams and big goals…but they don’t always have a big budget. Joining us on the show this week to address this problem is Anne Laffin, CEO and founder of Fin Marketing. 


Anne shares her insights on how early-stage companies can overcome the hurdle of raising awareness with limited resources. Laffin emphasizes the importance of organic strategies such as websites, social media, email marketing, and word of mouth to spread the word about a startup's existence. The conversation also touches on the common problem of mixed messaging and disorganization that primarily stems from first-time founders not used to being CEOs or running companies.


Whether you need help making a dollar stretch further, curating an authentic message for your audience, or perfecting your email marketing strategy, Anne delivers some super-helpful tips you can start today. 

Episode Highlights:

  • The biggest challenges startups face

  • How to set realistic user acquisition goals

  • The importance of credibility

  • Why email marketing remains king

  • Organic growth vs. paid social media ads

  • Why you shouldn’t underestimate communicating with your audience

Favorite Quote:

“Being credible is always a thing and will never go out of fashion.”

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In true LLP fashion, it’s fun, informative, and pairs well with that first-morning cup of coffee (or scotch, we don’t judge) covering the latest on tech, finance, oddities, small biz news, and more.