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The Rise of E-Commerce Lending: A Conversation with Eric Youngstrome

Ep 162: The Rise of E-Commerce Lending: A Conversation with Eric Youngstrom

June 17, 20242 min read


Ever wonder how small businesses in e-commerce navigate the tricky waters of financing and growth? In this episode of The Liquid Lunch Project Podcast, we sit down with Eric Youngstrom, a keynote speaker and seasoned entrepreneur, to discuss his insights and experiences in the e-commerce lending space.

Eric’s journey in e-commerce began with co-founding Shipping Easy, a company specializing in order aggregation and shipping software solutions for SMBs. His time there provided invaluable insights into the challenges faced by small business merchants, leading him to establish Onramp, a pioneering e-commerce lending platform. Through Onramp, Eric continues his mission to empower small businesses with tailored financial solutions.

Episode Highlights: 

  • Data-Driven Underwriting: Onramp's unique approach utilizes order flow data and banking information for informed lending decisions.

  • Addressing Cash Flow Challenges: Learn how Onramp's tailored financial solutions help SMBs overcome cash flow hurdles.

  • Importance of Hiring: Eric stresses the crucial role of hiring the right talent for business success.

  • Accurate Cost Estimation: Gain insights into the significance of accurately estimating operational expenses and planning for contingencies.

  • Market Listening vs. Strategic Decision-Making: Discover the balance between listening to market feedback and making strategic decisions aligned with business interests.


Whether you're a seasoned entrepreneur or just starting in e-commerce, this episode offers valuable insights to help you navigate the complexities of financing and growth. Tune in today to discover how Onramp is revolutionizing e-commerce lending and empowering small business merchants!

Favorite Quote:

“Our goal is to help as many merchants as we can get their business to sustainability. Wherever that number is, I want those merchants to achieve that so that they're living the American dream.”

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