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The Do's and Don'ts of Self-Publishing with Michele DeFilippo

Ep 165: The Do's and Don'ts of Self-Publishing with Michele DeFilippo

July 08, 20242 min read


Have you ever wondered about the best way to publish your book? 

 In this episode of The Liquid Lunch Project, we’re joined by Michele DeFilippo, founder and president of 1106 Design. Michele is here to share her invaluable insights on the world of publishing, particularly self-publishing, and help you navigate the complexities of bringing your book to life.

 She’s breaking down the do's and don'ts of self-publishing versus traditional publishing and sharing practical tips, industry secrets, and actionable steps that can help any aspiring author make informed decisions about their publishing journey.


Episode Highlights:

  • The importance of quality in self-publishing: design, editing, and credibility

  • The evolution of the publishing industry and the impact of technology

  • Key steps in the self-publishing process: editorial evaluation, copy editing, cover design, and typesetting

  • The financial dynamics of self-publishing versus traditional publishing

  • The role of marketing and distribution in a book's success

  • Common scams and pitfalls in the self-publishing industry

  • Leveraging books to establish authority and generate additional revenue streams


Why should you listen?

 If you're an aspiring author or a small business owner looking to leverage a book to establish your authority, this episode is a great place to start. Michele DeFilippo's expertise will guide you through the complexities of the publishing world and help you make the best choices for your book.

Favorite Quote:

“One of the worst things you can do if you self-publish a book is to put out the book…without having done the research first.”

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In true LLP fashion, it’s fun, informative, and pairs well with that first-morning cup of coffee (or scotch, we don’t judge) covering the latest on tech, finance, oddities, small biz news, and more.